SelfCare Central
E-Commerce Website Re-Design
Shopify
Product Image Transformation:
Redesigned & Enhanced Imagery: Showcased the transformation of product images through 'Before & After' comparisons.
Updated Visuals: Replaced outdated images with fresh and relevant visuals to maintain a modern aesthetic.
Brand Consistency: Ensured that all imagery adhered to brand standards, eliminating any off-brand visuals.
High-Resolution Imagery: Upgraded image quality by providing high-resolution alternatives for a more captivating viewing experience.
Quality Assurance: Conducted thorough proofreading to rectify any misspellings or poor grammar (not shown in the images) to maintain professionalism and clarity throughout the content.
Front & Back of Recruiting Postcard Designed for Strive Health & Rehabilitation (Parent Company to SelfCare Central).
I was hired by SelfCare Central to redesign their E-Commerce store through Shopify, addressing various issues stemming from multiple individuals making uncoordinated changes throughout the year. The website faced several challenges which included duplicate buttons, 404 error pages throughout the website, and out of stock product listings.
My approach involved doing a thorough website analysis and then developed a website re-design strategy for SelfCare Central. To ensure a seamless transition, all updates were done behind the scenes, with no downtime for the website.
The redesign process began with simplifying the homepage for a cleaner and more user-friendly appearance. I then reviewed all product inventory, removing inactive items, improving product descriptions, and updating product images to give the website a modern and cohesive look.
The final result was a revitalized website that offered a more simplified user experience and a streamlined ordering process.
Before
After
Project Highlights:
Homepage Redesign: Implemented a comprehensive redesign of the homepage for a refreshed and modern look.
Streamlined Navigation: Improved user experience by eliminating duplicate listings and menu items, resulting in a more organized and efficient website structure.
Enhanced User-Friendly Navigation: Ensured clear and intuitive navigation pathways for visitors, enhancing overall user experience.
Optimized Blog Visuals: Upgraded the blog cover images to align with the client's brand, ensuring a more appealing and cohesive visual identity.
Brand Consistency: Meticulously reviewed and edited website content to align with the brand guidelines, removing or modifying elements that did not adhere to the established branding.